For years environmental groups have put the industry under the microscope, saying the "thirsty" crop should not be grown on the driest continent. After decades of work, the industry now claims to be one of the most water-efficient in the world. Has the cotton industry finally answered its critics?

For years environmental groups have put the industry under the microscope, saying the "thirsty" crop should not be grown on the driest continent. After decades of work, the industry now claims to be one of the most water-efficient in the world.

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